December 12, 2025
Creating a strong annual employee gifting plan is a powerful way to boost engagement, reinforce company culture, and make employees feel valued. With a bit of structure and the right partners, your gifting strategy can become one of your most effective HR tools.
1. Define the Purpose
Start by clarifying why you’re gifting: celebrating achievements, improving retention, welcoming new hires, or building a culture of appreciation. A clear goal helps guide every decision.
2. Plan Your Key Moments
Identify the touchpoints you want to recognize throughout the year :
- Work anniversaries
- Birthdays
- Onboarding
- Milestones
- End-of-year celebrations
Planning ahead ensures consistency and avoids last-minute choices.
3. Set a Realistic Budget
Define spending per employee or per occasion. A consistent budget creates fairness and helps you deliver meaningful gifts without overspending.
4. Choose Gifts That Reflect Your Values
Your gifting plan should align with your company’s identity — whether it’s sustainability, innovation, or craftsmanship. Value-driven gifting feels more authentic and memorable.
5. Add Personalization
Small touches like a name, a curated selection, or a handwritten message significantly increase the emotional impact of your gift and make employees feel truly seen.
6. Work With a Corporate Gifting Partner
Managing gifting at scale takes time.
A partner like GIVEN can help with:
- Gift curation
- Responsible sourcing
- Personalization
- Logistics and global shipping
This ensures a smooth, cohesive gifting experience all year long.
7. Review and Improve Each Year
Collect feedback and adjust your plan annually. A gifting strategy that evolves with your team stays relevant and appreciated.
Conclusion
A successful employee gifting plan combines intention, organization, and personalization. By planning key moments, aligning gifts with your values, and partnering with experts, your company can create a plan that strengthens engagement year after year.
Ready to build a gifting strategy your employees will love? Take a look at our catalogue or contact us at hello@thisisgiven.com
