Behind every product we offer, there is a story, strong values and committed people. Today, we are bringing you to the world of Moov360, a sportswear brand that combines style, technical performance and responsibility.
Let’s dive in !
Could you tell us how Moov360 was created? What drove you to create this sportswear brand?
I am deeply passionate about sports and I couldn’t find any clothing that aligned with my values and my desire to buy more locally, knowing exactly where my clothes are made, by whom and how.
Five years ago, most sportswear was produced on the other side of the world, using very few sustainable materials and under poor working conditions — and that’s still largely true today.
I really wanted to bring a new dimension, offering both ethical and technical products, especially designed to meet the needs of active women.
I wanted to offer timeless and feminine collections that enhance the female body.
You used to work as an architect, does your academic background influence the conception of your sportswear collections?
Absolutely. Each collection is inspired by a study of geometric lines, contrasts and colors — elements that are reflected in our products, especially in the placement of the seams.
We put a lot of effort into the architecture of each garment to make it stand out from what’s already on the market.
In your opinion, what sets your brand appart from other sportswear brands?
First of all, Moov360 is an environmentally responsible company — we are now B Corp certified.
Secondly, when it comes to end customers, we aim to offer products that suit every body type. We co-create with our community of active women to meet their needs: appropriate anti-chafing shorts, high-support sports bras, or trail backpacks that can be adjusted to different bust sizes.
We try to address all body shapes, even if it’s not always an easy task, because of the diversity of women profiles. And that diversity makes our project meaningful.
You focused your strategy on running. Is it a long-term direction you want to follow?
Yes, we are currently shifting our focus to women’s running and trail, but only for B2C customers. For corporate clients, we continue to develop cycling apparel and other types of sportswear as well.
What criteria do you prioritize when choosing your suppliers and partners ?
We always choose suppliers that offer European fabric and we make sure everything is produced in Europe.
Could you give us some examples of corporate events during which your products can be gifted?
Our sports apparel can be ordered and customized to outfit companies’ teams when participating in public sports events (like the 20km of Brussels, the BXL Tour, and many other tournaments) or for firms’ private team-building activities. Companies can also offer branded sportswear to their employees and clients, giving them the opportunity to become brand ambassadors through their daily sports activities.
Why have you chosen to target corporate clients as well?
Our goal is to be a high-quality B2B supplier for corporate partners. By working with us, companies can showcase their strong commitment to people, the environment, and sustainable practices — as these principles drive everything we do.
In your opinion, what are the main obstacles to the purchasing sustainable sportswear?
The primary obstacle is the price. Manufacturing in Europe is a lot more expensive, mainly due to higher labor costs compared to countries like Bangladesh.
To help companies opt for sustainability and demonstrate their social commitment to their employees, we emphasize the quality of our materials.
When a product is truly resistant and sustainable, employees wear it more often. It gives more visibility and therefor long-term ROI to companies, even if the initial investment is slightly higher.
What has been the biggest challenge you’ve faced since the creation of your company?
In my opinion, the first challenge was gaining visibility in a very competitive market. And obviously, we’re up against major players with a bigger budget.
What motivated you to work with GIVEN ?
I knew one of GIVEN’s founder and I really liked their project. Whenever possible, we commit to eco-responsible practices. So it’s really rewarding for us to have a partner that shares our vision and represents our brand within corporate clients.
What are your ambitions for the future of your company?
Our ambition is to become leading reference in women outdoor sportswear. The focus on “outdoor” is very important to us, as we want our projects to be linked with nature. We want Moov360 to accompany our clients in their daily outdoor activities.
If you had to sum up Moov360 in 3 words?
I would say: women-focused, committed and stylish.
Daphné, Founder & CEO at Moov360
