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Top 5 Mistakes to Avoid When Choosing Gifts & Merch

This post was written by Given

July 27, 2025

Corporate gifts are more than freebies — they’re an opportunity to strengthen relationships and boost your brand. But only if done right. Here are 5 common mistakes to avoid:

1 – Leaving it to the last minute

Rushed gifts often mean poor quality, late delivery, and missed chances to impress. Plan ahead – your brand deserves better.

2 – Ignoring brand alignment

If it doesn’t reflect your company’s values or personality, it won’t land. Choose gifts that feel both on-brand and personal.

3 – Choosing style over substance

Sure, flashy is fun — but will it be used? Go for practical, high-quality items people actually want: think sleek sports bottles, premium stationery, or everyday gear.

4 – Overlooking sustainability

Single-use plastic is out. You don’t want your gift to end up in the trash. Thoughtful, eco-friendly gifts show you care and leave a lasting impression (not a landfill footprint).

5 – Letting budget dictate everything

Cost matters, but so does impact. The cheapest option often ends up in the bin or worse, leaves a bad impression. Invest wisely.

The right gift doesn’t just tick a box — it tells a story.

Need help finding the perfect fit for your brand?

Let’s talk! hello@thisisgiven.com

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